2017 Jaguar F-Pace Stephen Hawking commercial
Jaguar has made its mark in the auto world, as one of the luxury segment’s most sought-after brands. Jaguar is no stranger to innovation, refinement and creation, and evidence of this can be found in the 2017 Jaguar F-Pace. Announced last year, the F-Pace is one of the brand’s most highly anticipated future models. Because of the high profile, Jaguar wanted to make sure that the F-Pace gained respect, and what better way to command respect than to have Stephen Hawking make an appearance in the commercial? The ad offers drivers a glimpse into the performance and capabilities of the new F-Pace, and also throws in references to time and space- something Stephen Hawking has studied for much of his life.
[Read more: 2017 Jaguar F-Pace release date.]
“You all know me as Professor Stephen Hawking, the physicist wrestling with the great concepts of time and space. But there is another side to me that you may not know: Stephen Hawking the actor. I have always wanted to be in a movie playing the part of a typical British villain. And now, thanks to Jaguar my wish has come true.” -Stephen Hawking
Jaguar F-Pace ad with Stephen Hawking
The ad begins with a man who convinces the audience that he can get away with anything. This gives the audience the idea that he is probably not your average good guy. As he drives the all-new Jaguar F-Pace through several types of terrain, viewers can get a glimpse at just how powerful this model is. Once the Jaguar arrives at its destination, audiences get the idea that it’s a sort of villain’s lair, which is where we meet the master villain, played by Stephen Hawking. Professor Hawking scolds the man for being late, then it cuts to a room in which the man and Hawking discuss defying gravity and physics.Â
2017 Jaguar F-Pace offers record-breaking performance
As we stated earlier, the all-new Jaguar F-Pace is a performer. Not only can the model defy performance odds, but it also seems to be able to defy gravity. Check out the videos below to get a better idea of the all-new F-Pace’s record-breaking performance.
