2017 Audi SQ7 Captain America commercial
Audi and Marvel Entertainment have teamed up once again to bring Hollywood fans superheros and super-wheels in a commercial featuring the 2017 Audi SQ7 for Marvel’s new superhero epic, Captain America: Civil War. Since supplying the wheels to Tony Stark in the first Iron Man film in 2008, the Audi and Marvel alliance has remained strong. Audi released a global advertising and marketing campaign to support the film, including a digital video called “The Chase” directed by the film’s directors. Continue reading to learn more about the key models in the film and view the commercial.
Audi Q7 featured in Audi’s Captain America promotion “The Chase”
Film directors Anthony and Joe Russo created the digital video using a pivotal scene from the movie in which a family of four are traveling in an Audi Q7 when they are suddenly caught up in a high speed chase involving Black Panther, Captain America, the Winter soldier, and (of course) a fleet of Audi automobiles with flashing police lights.
The mother slams on her breaks and takes a quick right turn out of the chaos which, according to Audi of America, “demonstrates how the Q7 can actually perform in every single challenge that is thrown at it.”
The campaign also created a 30 second commercial that aired on television in mid April. Audi created a catchy motto to go along with the commercial — “Audi: the brand everyone is chasing.”
Audi SQ7 stars in pivotal Captain America scene, other models also to make appearance
Multiple models from the luxury manufacturer are featured in the film, including the all-new 2017 Audi R8 V10 plus Coupe, the 2017 Audi A4, and the 2016 A7 Sportback.
However, the Audi SQ7 takes center stage in the film, as the climactic scene in the movie occurs when Captain America, played by Chris Evans, is in a high-speed chase behind the wheel of an SQ7. Loren Angelo, director of marketing for Audi of America, said that the SQ7 is ideal for the role because of its performance capabilities and technological sophistication.
The film is meant to exist on a fine line between our present world and a more futuristic one, and director Anthony Russo said, “to be able to work with a company like Audi helps us strike that right balance between the real world and the future.”
